Before we dig into this first we have to know little bit of the Facebook user base With over 2.7 billion monthly active users .Facebook is the biggest social network worldwide. In 2020 in India there is a 346.2 million active user which means there is a huge audience to target for our use. If you want to known “how to create the Facebook ads” for that you should go with basics .
Facebook ads is smartly designed by the Facebook .It is divided into three several part Awareness , Consideration and conversion ads.
- Awareness. In this stage, you’re teaching people about your brand. You want consumers to recognize you.
- Consideration. When you get to the consideration phase, you’re starting to acquire leads. You might drive web traffic or collect contact information from consumers.
- Conversion. Now you want the customer to take an action, like buying your product or starting a free trial of your software.
Furthermore it is divided into several sub category. Which we gone to learn into full article . Before we go further first I want to show you one of mine stats through Facebook ads which give you the motivation. Facebook ads has huge scope or will earn millions with the help of Facebook.
So now let’s go with step by step:-
1:- Brand Awareness the first campaign objective:
This add is for those who Brand awareness optimization is designed to help advertisers find the audiences most likely to recall their ads. Means show you adds who likely to remember you ads. This Ads is suitable for those who just start up there new business. For them this is the perfect campaign objective to aware this brand to maximum reach .
For example :- If you want eat Burger at that time chances are that you will think is MC Donald, Burger King. There are many other burger company present in the market because both the MC Donald and Burger king is able to build to brand awareness in the minds of customers. There Brand awareness ads play a vital role for those who want to aware there brand into the customers.
2:- Reach Second Objective :
If want to know to how to create add into this firstly you should know the ideology behind this . Reach refers to the total number of people who have seen your ad . If 200 people have seen your ad it means that ad reach is 200.It’s showing your ad on the screen of user does not indicate that they are clicked or not. It means displayed you product as maximum as can on people screen .
2:- Traffic Campaign Objective :
The main motive of this traffic campaign objective is to send the traffic to you desired destination like Website , Apps and etc .Send people to a destination such as a website, app or Messenger conversation (Website Clicks) .Increase the number of people going to your mobile or desktop app (App Engagement)
3:- Engagement Campaign Objective :
The main moto of this ad is to get more like ,event response or post reactions , comment and share . In simple way we can say that is engagement objective is designed to get more people to see and engage with your Facebook posts and your pages. you can also create a add
- Post Engagement
- Page Likes
- Offer Claims
- Event Responses
This type of add are mostly used for product selling or the affiliate programs .Teespring Tshirt market is best example for this .
4: App Install and Video View:-
This add is help to show your add to those users who are mostly like install your app or o the other hand video view campaign objective is show your videos to a maximum reach. The name of these objective show the blueprint . how this ads works.
5: Lead Generation Ads:–
If you want to know “how to create Facebook ads” for you brand and business. For that Lead generation Camapaign objective is one of the method of doing this. In this we were able to get the leads. Example: To get the important information who show interest in you business. Facebook lead ads makes the lead generation process easy. People can simply tap your ad and a form pops up and ready to be sent directly to you.
6: Message Campaign objective:–
In this ad campaign we able to get more people to send message to you business on messenger and Instagram direct. Delivery of ads in the Messages objective will be get the replies , make more people to communicate with businesses and move through consider towards action. This campaign objective is of two type
- click t o messenger ads
- sponsored Message ads
3. Conversion, Catalog sale and Store Traffic campaign objective:-
Conversion:-Show your ads to people most likely to take valuable actions, like making a purchase or adding payment info, on your website, app or in Messenger.
Catalog Sales:-Use your target audience to show people ads with items from your catalog.
Store Traffic:-Show your ad to people most likely to visit your physical stores when they’re near them.
Now let’s with dig into this with step by step. How to create the ad set and add with images :-
Steps of how to create Facebook Ads :
After you following this step you just need to publish the the add . After that Facebook overlook you add after few minutes they add start engage the audience means you ad start working. Hope you like our efforts. If you have doubt comment below. My advice is a practice makes a man perfect you must try why you self. If there is any question in your mind “How to create a Facebook ads” this blog will help as much it can but you must try first .Best of luck ..
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